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James Wisdom

James Wisdom, 2nd Vice President of Digital Marketing, Aflac


James Wisdom is the 2nd Vice President, Integrated Marketing at Aflac, the top provider of voluntary and guaranteed-renewable insurance in the United States. He reports to Aflac's Chief Marketing Officer and is responsible for developing and implementing innovative integrated marketing initiatives that engage current and prospective customers across the B2B, B2C and Recruiting spectrum.

 

Since joining Aflac, James has led numerous key initiatives. He developed the strategy for the redesign and re-launch of Aflac.com, in tandem with Aflac's online measurement, analysis, and testing and optimization practice. These efforts had a significant impact on the business and earned him two Webby awards for online excellence. Capitalizing on the surge of social media, James introduced the Aflac Duck to a global audience and conceived the largest and fastest-growing Facebook Cause campaign, generating $1.16 million in donations to the Aflac Childhood Cancer Center. He also developed the first sales app for iPad, which improved the efficiency of Aflac's field force of more than 70,000 agents. Most recently, James managed the execution of the "Answer the Duck's Call" campaign to find a new voice for the Aflac duck from over 12,000 applicants.

 

Before joining Aflac, James was a Multichannel & Cross-channel Management Consultant for Accenture, leading initiatives at BestBuy, United Airlines, and Cargill, as well as a subject matter expert for e-commerce, social media, and internet marketing platforms. James led e-commerce and online brand efforts at top-ranked online merchant, QVC, and has driven innovation with results for Philip Morris, GE and Johnson & Johnson.

 

A seasoned professional with experience in a variety of industries, Wisdom possesses a keen understanding of the latest technology and marketing trends. He is a compelling and articulate speaker, as well as a visionary leader with the ability to think strategically, and develop a successful plan of execution.

James Wisdom's Background

James Wisdom's Experience

2nd Vice President, Integrated Marketing at Aflac

June 2011

Reporting to CMO, drive Integrated Marketing strategy, development, planning, budgeting, and implementation to achieve enterprise business objectives impacting Aflac’s bottom line, image and reputation. Create and identify cross-channel integration opportunities to maximize advertising spend and audience engagement with the Aflac brand. Develop communication strategies and experiences that deliver the brand promise. Speaker: Mobile Apps for Persuasive Results – OMMA Global, 2012 The ROI of Social Media – Corporate Social Media Summit, June 2011

Director, New Media at Aflac

April 2009 - June 2011

Reporting to CMO, drive strategy development, planning, budgeting, and implementation of all communications and marketing functions that drive brand awareness on the through Aflac digital channels; websites, mobile sites & apps, tablet, email, SEM, display, interactive community and social networking channels; creates a dialogue (and dialogue tools & processes) with target audiences to build on Aflac’s bottom line, image and reputation. Led the overhaul and re-launch of aflac.com – an effort that resulted in two Webby awards for online excellence. Spearheaded the Aflac Duck’s highly successful foray into social media and conceived the largest and fastest-growing Facebook Cause campaign, which generated a record-breaking $1.16 million in donations to the Aflac Cancer Center. Led the development of the first field sales app for iPad to enhance the effectiveness of Aflac's field force of more than 70,000 agents. Speaker: The Power of Authenticity - IMCA Creative Forum, Feb 2011

Management Consultant - Multichannel Ecommerce Retail at Accenture

July 2007 - March 2009

The "must-have adviser" in business and technology consulting, Accenture is known for "dreaming up and building services so cutting edge that they'll be required to compete in any industry." (BusinessWeek) Development of multichannel merchandising, content management and marketing management strategy for market-leading clients across multiple categories. Creation of web 2.0, social and Ecommerce IP; top trends, market survey and research assets to support sales efforts and accelerators. Business development, project planning & scoping, requirements discovery, business analysis, process and capability mapping. Placing customer engagement first with the target to increase brand affinity and drive bottom line results. Clients: BestBuy, Lowe's, United Airlines, Cargill and Accenture

Content Manager at QVC

June 2005 - June 2007

Global leader in electronic retail with sales consistently in the top 5 of ecommerce general merchants, Forrester Research has said that QVC’s “Internet team gets more done in one quarter than most retailers get accomplished in a year.” (Mastering Multichannel Retailing, Carrie Johnson) Sales, marketing, brand management, content development & sourcing, multi-channel synergy, metrics analysis, social media, project management, interface development, technology integration, and team development.

Manager, Site Production, QVC.com at QVC

November 2001 - June 2005

Site Developer at QVC

November 2000 - November 2001

Intranet Developer at Johnson & Johnson

February 2000 - November 2000

Senior Reviewer at Pitchfork Internet Media

January 1996 - July 2000

Author of over 300 Pitchfork reviews in the first years of the site.

Application Consultant at GE Financial Assurance

January 1999 - February 2000

Territory Sales Manager at Philip Morris USA

January 1996 - December 1999

James Wisdom's Education

Pennsylvania State University-Great Valley Graduate Center

1998 – 1999

Shippensburg University of Pennsylvania

1992 – 1995

BA

Concentration: English / Computer Science


James Wisdom's Interests & Activities

Striving for simplicity: "Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.” - Charles Mingus

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